Testimonials are the bread and butter of any organization. Let’s face it, neither you nor I would use a product or service unless we had read excellent customer reviews from previous customers. The same goes for potential residents who want to visit your building. So, take the time to gain positive feedback from existing residents to add authenticity to your brand name. Here is a list of tips for getting positive testimonials from your residents to add authenticity.
Gather Specific Resident Testimonials
Ensure that the testimonials you get from current residents are detailed and specific. If your residents identify certain features of the building that keep them there, only then can these testimonials increase leads. Whether it be your fantastic staff, luxurious facilities, or the balcony with the great view, potential leads need to hear real testimonials.
Feature Testimonials on Socials
If you have permission to share their testimonies publicly, featuring them on social media is a terrific technique. The best way to ensure your brand gets well-known is to use social media, where your testimonials spread like wildfire. If your organization has an Instagram or Facebook account, then adding detailed and positive testimonials to your page is something you should also consider. Let’s say your company has a YouTube channel. To further promote your brand, invite your residents to provide testimonials to participate in a promotional film. When potential leads see how genuine your residents are with their testimonials, you will gain authenticity in no time.
Create Memorable Experiences with Residents
Ensuring your residents’ positive experiences is vital to your organization’s expansion and authenticity. There would be no point in planning a beautiful marketing campaign that you know would be successful if the proof is not in the pudding. Potential leads will see through the fancy pamphlets and showhouses
if your residents are unhappy. This should be your ultimate goal anyway, but once you nail this point down, you surely will generate more leads that turn into residents. Below are a few things you can do: • Listen to your residents and take their feedback on board
- Be transparent with your residents
- Ensure that your staff are adequately trained and act in a professional manner
- Build rapport with your residents
- Ensure high-quality services 24/7
You will start generating potential leads when your organization can ensure your residents’ happiness.
Highlight Resident Success
Use the testimonials of residents who have succeeded because of living in the building! They might not have been able to achieve their success if it weren’t for your organization’s commitment to making everyone feel welcome and comfortable. Furthermore, consider your target audience and provide a testimonial that would resonate with them. For example, if you are targeting young, successful people, try to get a testimonial from a current resident that portrays this image, as this will build up the authenticity of your organization.
Create Brand Awareness
Brand awareness is a fundamental marketing concept. It serves as the cornerstone upon which your organization is built and grows. Therefore, keep working to ensure that the public hears about your brand. If your organization can find a way to reach more people, brand authenticity will follow. For instance, not everyone on Earth has ever eaten at McDonald’s, yet almost everyone believes in them in some way. This is because they serve the masses and have spread to every corner of the globe. You want your brand name to do the same to gain authenticity and trust.
Make Testimonials Trustworthy
The testimonials you generate may sound extremely positive and genuine. Surely, you want potential residents to have no room for doubt when reading these testimonials. Giving prospects the option to follow a testimonial’s source back to them is a great way to eliminate doubt. Again, you would need consent for this, but if you succeed in getting their approval, your testimonials will be more authentic. Your company’s success depends on ensuring that your brand conveys authenticity and integrity. Prospects want to devote their time to a company that appreciates them and will put in the effort to make their journey as easy as possible. Put your people’s voices to use!
